The formula of our innovative line of permanent dyeing is free of chemical ingredients such as paraphenylenediamine, resorcinol, ammonia and paraben preservatives, being enhanced instead with natural extracts such as aloe vera, sunflower and plant keratin (soya beans and wheat) to protect the health and colour of your hair and scalp.
-AMMONIA -RESORCINOL -PARABENS -PPD
AMMONIA: extremely alkaline ingredient that damages hair cuticles.
RESORCINOL: used to highlight golden tones. May cause allergic reactions and irritations.
PARABENS: chemical preservative widely used in the cosmetic industry for maintaining product properties.
PPD (paraphenylenediamine): an oxidation dye found in most permanent hair dyes.